I was at the Digital Footprint Conference this past weekend. A full recap is in an upcoming blog post. But before doing that, I wanted to talk about one of the speakers.
Ken Courtright, co-founder of the conference, talked about the importance of digital footprints. In the pre-digital age, when you wanted to open a business, you found a successful brick-and-mortar business, learned from them, and modeled them. In the digital age, you know can find other successful businesses online. They all leave a digital footprint. If you want to replicate their success, figure out what their digital footprint is and model it.
If you want your business to grow, you need to grow as well to become the person your business needs. So why not have a footprint for the business person you want to be? In other words, have a role model.
For us females, it might seem that it's hard to find a female role model in business. In fact, in 2016, the percentage of female CEOs in the Fortune 500 dropped to 4%! For those looking to model their career or business after a female role model, it might seem like there are few and far between. But that's not so. There are plenty of amazing role models, if you know where to look.
When it comes to business role models, I look at Tracy Hazzard. I first met her at a CEO Space preview earlier this year. In that first meeting, I was struck by her generosity, intelligence and ability to hear people.
She seemed to understand what people wanted to say, even when they were having a difficult time communicating it. She intuitively asked the questions that helped people better express their business challenges and what they needed help with next.
Not only that, but she quickly processed what they were saying and identified a connection that might be able to help them. When I spoke, she jotted down three best-selling authors that would be perfect for the author video series I was doing. Note, they were best-selling authors! Some of them even international best-sellers. And here, on the card, were their names and personal numbers. I was blown away. We had known each other for less than an hour and already she was so generously giving of connections.
I knew then and there that this was someone I wanted to get to know better. Flash forward after multiple conferences and coffee dates, and my feelings are the same. This is a woman I want to model.
She is a rockstar business woman! A total champion in my book. She is CEO of Hazz Design Consulting, co-hosts WTFFF?! 3D Printing Podcast, works with other podcasters get their podcasts up and running at PodcastStartPoint, and is a columnist for Inc. Magazine. That is a full plate in and of itself. She’s also a wife and mother, and integrates her family and business so seamlessly. In fact, I met her daughters at one of the conferences we attended together.
She’s a refreshing model – showing that if you structure your life and business, you really CAN “have it all”. You don’t need to “Lean In”. You need to decide what “have it all” means for you and plan your career, business and life accordingly. Gives a completely different meaning to career development or business development.
Running multiple businesses, having my family be a part of it, giving generously and connecting people is something I want to do. Tracy models that for me.
Who is your model? Leave a comment below. Share on social media and tag your model.
Jan 2017 Update: I read 58 books in 2016! Want the key takeaways from each? Click below!