Next in the author interview series is Jules Marcoux! The full interview is available below. Jules is a marketer, entrepreneur, consultant, and an Amazon best-selling author from Quebec City. At the age of 21, his book “The Marketing Blueprint” became a best-seller in December 2015.
He is a true go-getter. When he was 15, he chased his dream of playing in the NBA by finding a school in Michigan to go play basketball for a few months. On top of that, he also found someone to host him while he was there. How many 15 year olds do you know who are willing to live alone in another country where they do not know the language? Talk about getting out of your comfort zone!
Jules realized at an early age that he was an entrepreneur. He capitalized on his various interests and eventually found a niche within marketing. His book “The Marketing Blueprint” covers many of the lessons he has learned along his journey. As expected, there is a whole mass of marketing knowledge. I covered a lot of his content in my Periscope broadcasts. Two of the points that resonated the most with my viewership were
The Power of the Phone – Get back to the basics. Pick up your phone, call people, foster relationships, pitch your product, stop hiding behind a computer screen.
The most powerful form of advertising is word of mouth!
Intermixed between all the knowledge is also a lot of mindset development as well, which as you all know, I absolutely love.
Jules has quote in his book that I absolutely love.
“When I want to act, I simply hold my breath and dive out of my comfort zone. I sometimes come back with treasure; I sometimes come back with a worn-out old boot. But each time, it becomes easier to hold my breath and dive back in.”
As he mentioned, too many people don’t try things because they can’t see the outcome. You need to train the hustler in you by going out, doing, even though you don’t know what will happen.
Entrepreneurship is a mindset. Putting yourself out there, taking risks, being courageous, daring to be different, that all requires a different way of viewing life.
Here is the full interview: